Full Disclosure

The term ‘full disclosure’ one we see in articles on a regular basis. The term is meant to be an acknowledgement of possible conflicts of interest. That’s true. But it can also be a backdoor marketing ploy.

Take the following quote from a 2013 article by Ryan Holmes…

For years, robust software tools known as social media management systems have been around to manage and protect companies’ social media assets (Full Disclosure: My company, HootSuite, is one of them).

This use of the full disclosure label seems less an acknowledgement of a conflict of interest and more a full on marketing plug. Particularly when it uses a link to the company.

The context is of how and where the article appears is also important. , Holmes is writing the article as CEO of Hootsuite. His position is presented at the top of the article. It would have seemed much less cynical if he had dropped the full disclosure label and simply wrote – ‘My company, Hootsuite, is one of them.’ With or without the link.

Is there a better way?

Conversations Lost with the Death of the Home Landline

Your mobile phone rings. Who answers it?

The home phone is dying. That’s not the same thing as the landline dying. Business still have as many landlines as ever. Homes do not. In 2004 almost 100% of homes in the US had landlines. By 2014 that figure was down to just over 50%.

With the loss of the home landline we have lost something else. When the home phone rang anyone could answer.

The phone rang. It was your aunt wanting to speak to your mother. But you answered the phone so you got to speak to her for a bit. Then you passed the phone to your mother.

The phone rang. It was your mother-in-law calling for your wife. You answered so you got to say hello. Then you passed the phone to your wife.

With the house phone when it rang and you answered you got to speak to people unexpectedly. Now…

Your mobile phone rings. Who answers it?

You do. You answer your phone. Your phone is normally close to you. In your pocket. On the desk beside you. If someone else has your phone when it rings they’ll hand it back to you. They won’t answer it. You can call them back if you can’t answer just then.

They won’t answer it because answering someone else’s mobile phone is a breach of an invisible barrier. Privacy has something to do with it. But it is more that a person’s mobile phone is part of their personal space. There’s an invisible barrier of space around a person and we instinctively know not to break it. And yes, sometimes a person will answer your mobile and breach that invisible barrier just as sometimes a person will breach your personal space. In both cases it’s uncomfortable.

So we lose those conversations. Conversations that help us to better know the people close to those close to ourselves.

We don’t have to allow those conversations to be lost. We can do something about it. We can create tools.

Tools such as software that would link phone numbers. So that for particular callers the phones of two or more designated mobiles would ring at the same time. Or tools to allow call sharing so that when someone calls that the recipient can decide to add others in the household to the call. This way others can join the conversation.

Sometimes we lose things with technological development. If we care enough about those things we can build them back in.

Ideas

A thought flares into existence in your mind. It is not yet an idea. It is small and fragile. Unless you give it immediate attention it will gutter and die.

Thoughts are important but we do not treat them so. They need space. Space to breathe and grow. Space to protect them. They need light. Shine the light of your attention on a thought and it will grow into an idea.

More often than not we don’t do this.

Instead of giving a thought space and light we crowd it. Depriving it of oxygen. Strangling it. Keeping it in the dark. Allowing it to wither and die before it has had a chance.

It’s not a surprise. Our modern lives are lives of information. There’s more of it every day. And we flood ourselves with it. How many times a day do we check Facebook? Or Twitter? Or Reddit? or Instagram? Or Pinterest? Or Snapchat? Or… Or…

Our brains are flooded with this information. It crashes in from all directions. Drowning our thoughts. Carrying them away in the never ending deluge.

No, I am not suggesting that all information is bad. After all, from information comes the seeds of our ideas.

To give our thoughts the space and light they need to grow we need to stop trying to drink the flood of information. A healthy flow will nourish them. The flood will wash them away.

We need to give ourselves time without content. Take time away from information. Time to allow our own thoughts to flourish and grow into ideas.

Record from Advert

I don’t know how much live tv you watch but if you’re like me it’s not as much as you used to.  As a result we come across less tv adverts. If we watch on Netflix we don’t have any. If we are watching from a recording we forward past them.

For the most part that’s great. The less adverts I have to see the better. But the one thing I can’t fault advertising for is the discovery factor. By which I mean it allows me to come across a movie or tv show I might like to watch.

The problem is that I often can’t do anything about it. The show is weeks away and doesn’t even have an air date. As I don’t watch live tv much I’m not going to be keeping an eye out for it. It’ll pass me by.

Would it not be possible to allow viewers to hit record when viewing the ad? That way I don’t miss the show and the tv companies get more viewers. If the show doesn’t have an air date your device keeps your record command until the show appears on the schedule.

I’ve assumed the solution would be to allow viewers to press a button on their remote to record but there are other possibilities. They could use their tv provider’s app. They could use a Shazam-like service – it recognises the advert playing and provides some options.

Oscar Results

Last night I stayed up until 5am to watch the Oscars. A big part of it was that Christina wanted to watch them live. Another part of it was wanting to see how many Oscars I predicted correctly (on Friday I posted a  slideshow of my prediction).

I updated the presentation today with the results so if you’d like to see how I got on you can have a look below. My predictions got off to a good start. Not that means I did well!

Sharing Audio Across Headphones

Boomboxes are obnoxious. As is any other way of playing music in public places that disturbs others. That’s why we have headphones – so that we can listen in public, privately, and without bothering anyone else.

Headphones are great if you want to listen alone but not so good if you want to include others in what you’re listening to. It’s a problem we haven’t really solved yet. You don’t want a solution that includes wires. Wires restrict movement. Two people walking down the street connected by their headphones. Wires make it awkward and weird.

It needs to be a wireless solution. The problem is easily solvable with today’s technology. You just need an app. As I’m not a programmer there are likely obstacles I’ve not thought of. Though I suggest that these problems are not with the possibilities in the programming language but with what is permissible by the gatekeepers. Things such as interoperability  between competing mobile operating systems (iOS, Android, Windows and whatever else). Or restrictions put in place on developers by licences. 

The app would simply need to allow you to broadcast the audio you’re playing (via bluetooth, wi-fi or other), to a localised area (twenty metres or so) so that people you approve would be able to listen in (once they are within that localised area). You should be able to play playlists from various music services by connecting your account. Same with podcasts and any audio you have on your device.

Another feature of the app would be the ability to speak to those listening to the broadcast without removing your headphones. This would be great for people running together who want to listen to music and talk at the same time. It could even be used by a coach to pass instructions to those in the group. Using this feature could be independent from the music so that everyone can choose their own music to listen to but still be able to hear and speak to the rest of the group.

No doubt there are issues that would come up in development but I have no doubt that they would be solvable.